How do talented musicians reach new audiences? This is a question we ask every day at Yarlung.  As the music “industry” continues to “evolve,” we must reevaluate how we increase visibility for new music and our musicians on a regular basis.  (I use “industry” and “evolve” euphemistically, as you may have guessed.) The music industry of recorded music, especially in its more sophisticated forms of classical music and jazz, has largely ceased to be a “business” like it was in the heyday between say 1940 and 1990.  “Evolve” is a euphemism for “disintegrate.”  People no longer spend money on recordings the way we did in prior decades.  We acknowledge this, and find other ways to help our musicians reach new audiences. Five years ago, “Social Media” seemed to be the key.  Large print ads no longer sold albums in significant numbers, but interactive media did hold the promise of engagement Continue Reading →