How do talented musicians reach new audiences?

How do talented musicians reach new audiences? This is a question we ask every day at Yarlung.  As the music “industry” continues to “evolve,” we must reevaluate how we increase visibility for new music and our musicians on a regular basis.  (I use “industry” and “evolve” euphemistically, as you may have guessed.) The music industry of recorded music, especially in its more sophisticated forms of classical music and jazz, has largely ceased to be a “business” like it was in the heyday between say 1940 and 1990.  “Evolve” is a euphemism for “disintegrate.”  People no longer spend money on recordings the way we did in prior decades.  We acknowledge this, and find other ways to help our musicians reach new audiences. Five years ago, “Social Media” seemed to be the key.  Large print ads no longer sold albums in significant numbers, but interactive media did hold the promise of engagement Continue Reading →

Taku Kurosawa interviews Yarlung’s Bob Attiyeh for e-onkyo Music

Introducing one of the world’s leading high sound quality record labels: “Yarlung Records” Taku Kurosawa interviews Yarlung’s Bob Attiyeh for e-onkyo Music, April 1st, 2016 translated from the Japanese by Mika Sasaki Yarlung Records is a label based in Los Angeles (in the United States) which has received extremely high recognition for its producing and recording work, primarily in classical music. Cellist Antonio Lysy’s album, “Antonio Lysy at the Broad Music from Argentina,” – which included a commission from Lalo Schifrin, among others – received the 11th Latin Grammy Award in 2013. For this article, we interviewed Mr. Bob Attiyeh, who represents Yarlung Records as the executive director, producer and recording engineer. We asked him about the characteristics, goals, recording equipment, musical goals, and any recommendations for albums that might be of interest to our readers. − What are some characteristics of Yarlung products? Are there any policies and values which Continue Reading →

Record Collector News : “The Year of Yarlung”

David Thomson waxes poetic in Record Collector News about new vinyl releases during Yarlung’s 10th Anniversary and calls 2015 “The Year of Yarlung.” Yarlung Records received three prestigious awards in 2015, the year of their 10th anniversary: Dr. David W. Robinson’s Brutus Award, Brian Moura’s 2015 Writer’s Choice Award — both, mainly, for their astonishing analog tape conversions to Direct Stream Digital (DSD) files while, locally, owner Bob Attiyeh received the Los Angeles and Orange County Audio Society’s (LAOCAS) Humanitarian Award for offering opportunity, and worldwide exposure, to the gifted young musicians who perform within the very diverse Yarlung catalog. About Te Amo, Argentina on vinyl: From the opening “Bragato Graciela y Buenos Aires,” I was absorbed. While ogling the gracious tango dancer imagery adorning the cover, the seductive melody took hold and the resonance of Antonio’s cello became so present in my living room, I was reminded of Disney’s Fantasia as Continue Reading →

Executive Producers – Yarlung Records

Sponsorship, philanthropy and guidance from underwriters have always been critical to the success of music and the performing arts.  The choragoi, wealthy citizens of Athens, helped produce and pay for classical performances in the 5th and 4th centuries BC.   Before them, the pharaohs sponsored the arts in ancient Egypt.  Lorenzo de Medici and his Renaissance family were not the first patrons of the arts in western culture, and as long as the arts flourish, it will be visionary people who finance them and make them possible. Countess Yoko Nagae Ceschina, “Fairy Godmother to the New York Philharmonic,” died last month.  I appreciated this loving tribute in the New York Times. It is our executive producers who sponsor and make music possible at Yarlung Records.  They are our fairy godmothers and fairy godfathers, our modern Medicis, who work with us and support our musicians every year. Please join our executive producers Continue Reading →