How do talented musicians reach new audiences?

How do talented musicians reach new audiences? This is a question we ask every day at Yarlung.  As the music “industry” continues to “evolve,” we must reevaluate how we increase visibility for new music and our musicians on a regular basis.  (I use “industry” and “evolve” euphemistically, as you may have guessed.) The music industry of recorded music, especially in its more sophisticated forms of classical music and jazz, has largely ceased to be a “business” like it was in the heyday between say 1940 and 1990.  “Evolve” is a euphemism for “disintegrate.”  People no longer spend money on recordings the way we did in prior decades.  We acknowledge this, and find other ways to help our musicians reach new audiences. Five years ago, “Social Media” seemed to be the key.  Large print ads no longer sold albums in significant numbers, but interactive media did hold the promise of engagement Continue Reading →

New Year’s Eve Concert at Hesperia Hall

Hall members welcomed in the New Year with another in a series of New Year’s Eve concerts organized by resident Bob Attiyeh and Yarlung Records.  This year’s offering swerved away from previous concerts when, following a short medley of songs played on the Renaissance pipes by Adam and Rotem Gilbert, the stage was turned over to jazz pianist Yuko Mabuchi.  She started off with a jazz arrangement  of three Japanese songs and then charmed us with Jerome Kern’s “All the Things You Are “and a pair of Duke Ellington numbers, “Take the A Train” and “Satin Doll.” Bassist Ilai Gilbert and keyboard player and Master of Ceremonies Billy Mitchell then joined Yuko with a rousing cover of “Route 66” with vocals by Billy and the audience. Dancing broke out, and from there the concert was in full swing. A base solo by Ilai in a Sonny Rawlins tune was followed Continue Reading →